ABA Therapy Vertical

YOUR AGENCY DOESN'T
UNDERSTAND ABA.
YOUR AI AGENT WILL.

One-day intensive workshop. You walk in paying an agency $8k/month. You walk out with an AI agent that runs your Google Ads better than they ever did.

BOOK YOUR WORKSHOP
$3-8K
What you pay agencies / month
1 DAY
Workshop duration
$0
Agency fees after
YOUR AGENCY IS BLEEDING YOUR AD BUDGET

You're paying $3,000 to $8,000 a month for someone who treats your ABA clinic like a dentist's office. Here's what they get wrong:

FAILURE 01

INTAKE VS. RECRUITMENT: SAME CAMPAIGN

Client intake and caregiver recruitment require completely different keyword strategies, landing pages, and conversion logic. Your agency runs them in the same campaign anyway.

FAILURE 02

MEDICAID AND PRIVATE PAY IN ONE AD GROUP

Medicaid families and private pay families search completely differently. Putting them in the same ad group means you're optimizing for neither.

FAILURE 03

BROAD MATCH KEYWORDS DRAINING BUDGET

Your agency recommends broad match that triggers on "autism toys," "autism books," and "autism diet." You're paying for clicks that will never convert.

FAILURE 04

ZERO GEOGRAPHIC INTELLIGENCE

ABA services are hyperlocal. A 15-20 mile radius per clinic. Your agency is bidding on searches from across the state because they don't understand your service area.

FAILURE 05

NO CAPACITY-AWARE BUDGET PACING

BCBA supervision hours and RBT ratios directly affect how many new clients you can onboard. Your agency doesn't even know what a BCBA is, let alone how to pace budget around capacity.

FAILURE 06

IGNORING SEASONAL SURGE WINDOWS

Back-to-school in August and post-IEP season in spring are peak intake windows. Your agency runs the same flat budget all year and misses the surge.

AN AI AGENT THAT THINKS LIKE AN ABA OPERATOR

By the end of the workshop, you'll have a working AI agent connected to your live Google Ads account. It understands the difference between intake and recruitment. It knows Medicaid search patterns. It respects your clinic radius.

It starts in supervised mode, alerting you before making changes. As it proves itself, you graduate it to full autonomy. No code required. No agency required. Ever again.

[01]Separate campaign structures for intake vs. recruitment
[02]Keyword intent mapping for Medicaid vs. private pay
[03]Geographic bid adjustments by clinic radius
[04]Rules engine: when to pause, scale, or alert
[05]Capacity-aware budget pacing tied to BCBA hours
[06]Seasonal surge logic for back-to-school and IEP cycles
[07]Connected to your live Google Ads account
[08]Supervised mode with full-autonomy graduation path
ONE DAY. EIGHT HOURS. FULL AUTONOMY.
08:00 AM
CAMPAIGN AUDIT
Tear apart your current campaigns. Identify every dollar wasted on broad match, wrong geographies, and mixed intent ad groups.
Waste Report Audit Scorecard
09:30 AM
CAMPAIGN ARCHITECTURE
Build separate structures for client intake and caregiver recruitment. Different keywords, different landing pages, different conversion logic.
Intake Structure Recruitment Structure
11:00 AM
KEYWORD INTENT MAPPING
Map search intent for Medicaid families vs. private pay. Build negative keyword lists that stop budget bleed on irrelevant searches.
Medicaid Keywords Private Pay Keywords Negative Lists
12:30 PM
WORKING LUNCH + GEO TARGETING
Set geographic bid adjustments per clinic location. Configure radius targeting and location-specific ad copy.
Radius Bids Location Copy
01:30 PM
RULES ENGINE BUILD
Build the decision logic your agent will use. When to pause underperformers, when to scale winners, when to send you an alert. Budget pacing tied to BCBA capacity.
Pause Rules Scale Rules Alert Thresholds Capacity Logic
03:00 PM
CONNECT + DEPLOY
Connect your AI agent to your live Google Ads account. Deploy in supervised mode. Watch it analyze your first campaign in real time.
Live Connection Supervised Mode
04:30 PM
CALIBRATE TO AUTONOMY
Review your agent's first recommendations. Calibrate thresholds. Set the graduation path from supervised to fully autonomous operation.
Calibration Report Autonomy Roadmap
TWO LANES. ONE AGENT. ZERO CONFUSION.

Your agent manages client intake and caregiver recruitment as two completely separate operations, because that's what they are.

CLIENT INTAKE
Families seeking ABA services

Insurance-Aware Keywords

Separate campaigns for Medicaid families ("ABA therapy accepting Medicaid") and private pay ("best ABA therapy near me"). Different intent, different copy, different landing pages.

Long Sales Cycle Logic

Insurance verification, assessment scheduling, waitlists. Your agent understands this isn't a simple lead-gen funnel and adjusts attribution windows accordingly.

Seasonal Surge Budgeting

Back-to-school and post-IEP season get automatic budget increases. Your agent doesn't wait for you to remember.

Radius Precision

15-20 mile targeting per clinic. Bid adjustments based on drive-time proximity. No more paying for clicks from families two hours away.

CAREGIVER RECRUITMENT
RBTs, BCBAs, and clinical staff

Google Ads Over Job Boards

Indeed and ZipRecruiter own the job board game. Google Ads captures intent-driven candidates who are actively searching, not passively scrolling.

Role-Specific Campaigns

RBT hiring and BCBA hiring are different searches with different salary expectations. Your agent runs them as separate campaigns with separate budgets.

Capacity-Linked Pacing

When your BCBA supervision ratio hits capacity, the agent scales recruitment spend. When you're fully staffed, it pulls back. Budget follows operational reality.

Competitive Bid Intelligence

Monitor competitor recruitment ads in your service area. Adjust positioning and offers based on what other clinics are promising.

KNOW BEFORE YOU BOOK
THIS IS FOR YOU
  • ABA clinic owner or operator running 1-5 locations
  • Currently paying an agency $3-8k/month for Google Ads management
  • Running campaigns yourself but the results don't match the spend
  • Tired of explaining to your agency what a BCBA is
  • Willing to spend one day learning something that saves you $36-96k/year
  • Ready to own your marketing infrastructure instead of renting it
THIS IS NOT FOR YOU
  • Multi-state enterprise ABA operators with in-house marketing teams
  • People looking for someone else to manage their ads for them
  • Not willing to dedicate a full day to the workshop
  • Looking for a course you can watch at 2x speed on the couch
  • Happy with your current agency results
THE LAST AD SPEND DECISION YOU'LL OUTSOURCE
One-Day Workshop
[PRICE]
One day. One agent. Yours forever.
No monthly fees. No retainers. No agency renewals.
vs. $36,000 - $96,000 / year in agency fees

STOP PAYING FOR
SOMEONE ELSE'S
IGNORANCE

Book a workshop. Build your agent. Fire your agency.

YOU'RE IN.

We'll reach out within 24 hours to confirm your workshop date.
Check your inbox.